Thursday, May 14, 2015

We’re (not) have the concentration of a goldfish, according to Microsoft – Latest News

By: editorial
05/13/15 – 22u23 Source: The Independent, Yahoo
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It goes downhill with our concentration. The average person would indeed be so obsessed with mobile technology, social media and an abundance of information that we are still hard for a long time to focus. That, at least according to a survey of 2,000 Canadians at Microsoft. In fact, we now appear to have a shorter attention span than a goldfish.

The 54-page study is based on surveys of more than 2,000 Canadians and monitor the brain activity of 112 people. The purpose of the study was to determine the impact of mobile devices and the easy access to digital media and information in our daily lives.

The results are sobering at first sight … According to a survey conducted in 2000 proved Canadians on average have an attention span of 12 seconds. That figure has now dropped to 8 seconds, a full second shorter than the attention span of a goldfish. The good news is that we have become dramatically better at multitasking.

“Canadians with a more digital lifestyle (those who consume more media, use different screens at the same time, supporters of social media or early adopters of technology) have problems to concentrate in an environment where attention to long-term asked, “says the study, according to The Independent.

addiction Properties
There are also some worrying statistics, and it seems the behavior of some respondents rather on an “addiction.” So claimed 44 percent of the participants that they had trouble staying focused on a task, 37 percent admitted their time to good use (which they often late or on weekends to work), 77 percent declared to grab their smartphone when they were bored and 79 percent use mobile devices while watching TV. Reported Yahoo.

Still, would the decrease in concentration according to the study on long-term funds only. “Technology Addicts’ of experiencing more interim bouts of increased concentration, can better identify what they want or can not see, and need less time to process or store information. “We see now the news is reduced to 140 characters, some conversations are condensed to emoticons and we wanted to understand how this affects what Canadians see and how they interact with the world,” said Alyson Gausby Microsoft Canada by The Globe and Mail.

Hungry brain
According to Bruce Morton, a researcher at the University of Western Ontario is this evolution, however, completely normal and our brains get hungrier as they process more information . “When the car was invented, it was a novelty. The thought of entertainment in the car was ridiculous because the car itself was entertainment,” it sounds as Ottawa Citizen. But as we became so accustomed to the car, our brains looked for a new challenge. “You install radios and video displays. Why? Because we are after the first ten minutes in the car already have enough of it.”

Last year, researchers followed 200 British people and their use of gadgets. The result? The average person exchanged per hour (!) More than 21 times by phone.

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