“Wearables market success depends on Apple Watch ‘- Telegraaf.nl

Apple Watch is not successful, the whole market will smart watches and other portable gadgets negative influence brands. That suggests Ben Wood, head of the research department of market analyst firm CCS Insight, to De Telegraaf

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Photo: Bloomberg

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According to the analysis of the company! there are currently about 280 million iPhones in use by consumers who support Apple Watch. These would 7 percent of users want to buy a watch, which amounts to nearly 20 million sold bells for the end of 2015.

“The first few million they will surely sell,” explains Wood. “Apple has such a loyal group of fans who buy their products anyway. If Apple Watch would only indicate the time, they would like to buy him still.” The challenge is, according to the analyst that Apple has to explain why “normal” consumers the new gadget would like. “The unique where they can lean on, is the community of app developers.” According to Wood remains that aspect still behind the competition, as both the relatively successful Pebble as Android wear watches.

“If Apple Watch is a success, it will be good for the whole smart watch market. Because if you have no iPhone, but want to join in the trend, you will have to go to another manufacturer, “says Wood. “That said, if Apple Watch is not successful, it will have a negative impact on the entire wearables market.”

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Wood also thinks Apple has addressed the cost structure of the Watch clever: “I do not know about you, but I can not afford a watch for $ 10,000,” he says, referring to the 18-carat gold Apple Watch Edition. “But it is something that people look at and then thinking that I can not pay, but some cheaper stainless steel version though.” Next, many buyers according to market analyst do not go for the cheaper rubber watchband, but for a more luxurious, making them soon to an Apple Watch sitting around the € 800.

He also claims that the iPhone will still remain the absolute best seller: “In many countries, consumers feel they have every two years is entitled to a new phone, thanks to the funding model of the telecom providers.” Wood This refers to the fact that in many countries – including the Netherlands – can get a phone for a discounted price when subscribing. “If you want to buy an iPad, or later Apple Watch, then you should at once a few hundred dollars of your hard-earned money to count down. You will see, therefore, that consumers will cease to hold an Apple Watch they keep an iPhone. The will be similar to the replacement cycle of the iPad. “

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