World’s largest record company Universal has again thrown the bat in hoenderenhok and put music service Spotify again under the magnifying glass.
Universal, the world’s largest record company and also for 5 percent owner of Spotify, the music service has once again placed under a magnifying glass. Universal will reportedly on the current ‘free’ version of Spotify.
With Spotify, it is possible to completely free and unlimited listening to music. In its free version is music in a somewhat lower sound quality offered and be played between songs commercials. The proceeds of these commercials is used to offer the free service and to pay record companies for the use of music.
Although Universal itself for 5 percent owner of Spotify, Universal does not speak about the free service Spotify. According to Universal is the free version is not different enough from the paid premium version of 9.99 euros per month. Therefore the incentive to use the paid version for consumers are too low. Also kanibaliseert the free version as Universal purchasing music through iTunes for example.
Spotify does not think her service other services such as iTunes kanibaliseert. According Spotify pulls her service just a whole new audience that otherwise would download music from illegal sources. Spotify also sees offering a free service as essential to attract users eventually crossed the line to use the paid Spotify Premium.
With the free version of Spotify is possible to play music playlists . In addition, the use has a more limited impact on the music being played. Also regularly commercials were performed. The paid Premium version has no advertising and offers the possibility to fully determine what music is listened to. The audio quality is higher
Source:. The Financial Times
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