On April 24, it is known whether Apple scored a hat trick. After the first break of the smartphone market with the iPhone, and later the tablet market with the iPad, the company is trying this time with its own smart watch
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The tech giant unveiled in September all the design and first details about the Apple Watch, but also let you know how far consumers will have to dig into their pockets to such a clever clock to buy.
The cheapest model, which is made of aluminum and includes a rubber wristband costs 399 euros. There are also aluminum and gold versions, and buyers can choose from a total of 14 different bands, bringing the total price to the many thousands of dollars to the shin. From 24 April, the Apple Watch is for sale, but not yet in the Netherlands.
The watch offers many possibilities in terms of functionality that already exist in other smart watches. So shows the notifications that arrive on a paired phone via Bluetooth and it is possible by voice assistant Siri – which is now also present on the wrist – to send messages and emails. The clock serves as fitness meters. The device maintains steps in, but can also measure the pulse.
A unique feature is the ability to communicate directly with other Apple Watch users. Do you have contacts who also have such a watch, you can draw on the screen and send this drawing. Something more esoteric, the option to record and send it on a piece of heart.
The major advantage of Apple is the community of app developers who create programs for the devices of the company. Although the Android operating system has a larger market share than the iPhone, most developers find the phones and tablets from Apple finer to make apps. The company hopes that this will also apply to Apple Watch. Among other things, Facebook and BMW are already busy with applications for the watch during the presentation were shown special apps Instagram, Shazam and Uber.
And the battery lasts 18 hours on a single charge. Users will have to charge it every night. It is a problem that other smart watches also have to do with it, but Apple advertises itself as a company that solves such problems.
Style
The remarkable how style options Apple offers. The company is usually just known for its limited supply: iPhones are only three colors, while the iPad but in two colors for sale. The choice at the Apple Watch indicates that the company especially on style stakes. The most common criticism of many of the early smart watches such as the Pebble or the first Android watches was that ugly squares were inelegant rubber bracelets
Apple thinks it can better offers not only luxury -. And expensive – materials, but the device will also offer other places than usual. Where the iPhones and iPads in electronics chains and phone shops are on sale, Apple Watch is also available at luxury department stores.
Ultimately, the biggest challenge for the Apple Watch selling a product in a category where no great successes can be found. All Android watches since the first models sold off less than a million. It just would not be the first time that Apple has a complete product life-giving:. Both the iPhone and the iPad made suddenly also demand for the products of competitors
The live blog reporter Rolf Venema about the presentation can be read back here
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