makes Nintendo – after some hesitation – known to create games for mobile devices, and immediately sets high: all known Nintendo brands a chance to appear in a smartphone game. Five questions about this remarkable step.
1. What is going on?
Nintendo partners with DeNA to ‘new game apps’ to develop smartphones and tablets based on known Nintendo brands. They also launch a new (online) Nintendo member service where you later games will both Nintendo’s own WiiU and 3DS consoles, as well as PCs and mobile phones and tablets
Investors respond enthusiastically.
2. What does that mean for gaming on your smartphone or tablet
Or is there really a Super Mario game comes to phones, we do not know yet, but rest assured that the competition there is for anxiety: a Mario game on the iPad pushes competitors with ease into the background
The big hits in the app stores have in common that they are seen as strong brands. think of Angry Birds, SimCity, Minecraft or recent card game hit Hearthstone. Owning the right own brands in other words, vital, and Nintendo is good there. It has carefully since the 80s worked on a good image of game titles around iconic main characters.
3. Why does Nintendo this step
The rapid rise of mobile gaming for Nintendo always been a challenge: it was devouring its own sales for handheld ‘consoles (Nintendo DS and 3DS) with which you can play games smartphone . That this step still took a while (EA Games has been a mobile branch) is due partly to Nintendo’s bad experience in online service systems: the much complained Club Nintendo is June 30 taken off the air
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4. What does this mean for Nintendo and DeNA?
The two Japanese companies know full well who they go to sea. DeNA is a major player in the mobile games market (especially in Japan), but misses appealing brands. That is Nintendo: a game-portfolio where marketing people salivating, but poor performance when it comes to Internet service. Both think so take advantage of this collaboration, which already has been endorsed with a mutual share-purchase worth 170 million euros.
5. How does Nintendo deserve this?
That is currently the big question. Choose Nintendo for premium games (which you pay at once), free2play (where you do small purchases in the game) or is the price in one way or another in that umbrella ‘service members? Nintendo expects much of the promotional power of mobile games for the big (expensive) games: it would be just another generation of gamers can bind to the brand
The first payment model goes against the prevailing trend in mobile. gaming. The second option adjusts according to many people at Nintendo ‘pay 0.99 to go with jumping higher “is not in
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