GoPro’s favorite camera manufacturer of every adventurer and parachutist, wants the extreme movies of its users even more impressive with virtual reality. The company has previously acquired French software specialist Kolor.
The technology of Kolor adds several pictures and video together to interactive applications and “spherical content,” such as GoPro CEO Nicholas Woodman describes it.
For example, Imagine taking a moving version Google Street View, from the perspective of a paraglider or rock climber. The movies that produces it, you can then view a VR goggles as the Oculus Rift or Samsung Gear VR.
GoPro trying to penetrate new markets and expand its customer base beyond racers, skiers and mountain bikers . The company could, for example also have plans to deal with drones.
The acquisition of Kolor was announced as part of the performance of GoPro’s (fine) quarterly figures. What you pay for Kolor GoPro was not disclosed.
The new combination has a pair of strong rivals where it needs to deal with. Google already offers a few years free software to create interactive 360 ° photos, this has its own VR platform (Google Cardboard) to help developers with VR.
Facebook recently announced that it plans to deal with VR. So will support the company 360 videos in his news feed and offer it via the Oculus Rift.
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