Kodak: from bankruptcy to smartphones and tablets – Macworld

27 dec. 2014 Rene Schoemaker Google+

27 dec. 2014 Rene Schoemaker Google+

News – You called Kodak and you’re just two years ago passed along the edge of the abyss. Old fashioned photography did not and so you need to find a new business model. You know what? you will make smartphones and tablets. What else?

It is obviously something else. Kodak will create nothing but lends its brand from a manufacturer of smartphones and tablets. That manufacturer called Bullitt Group and this is obviously what few people. Bullitt Group has hitherto mobile devices for the industry but thinks with the name Kodak also be able to conquer the consumer

.

The new Android smartphones offer obviously many photography opportunities, including rapid printing of photos and sharing images. In that area think the two partners to differentiate themselves from the competition, and that’s partly why the brand Kodak stuck on the devices.

The peddles known but defunct brands becomes another totally hip. Nokia also, at least what’s left goes realization are brand licensing.