Facebook has announced that it selected countries is no longer a requirement to have a Facebook account in order to use its chat application Facebook Messenger.
Smartphone Users without Facebook can choose a new option on the landing page of the application for ‘Not on Facebook? “. Then they can enter their name, photograph and number and then make use of all the functionality of the app.
The renovation is fairly surprising at first glance, but is perhaps an attempt by the social network yet to attract more users to the chat application. The Messenger application has already today 1.25 billion monthly active users on its platform, as evidenced by the quarterly results of the company.
The response from Wall Street on these figures, as also from the reactions on figures from other social media shows that the growth in user numbers some very important for the valuation of the company. Facebook can therefore good use to tap into a new market for Messenger users.
Account-free access is now available in the United States, Canada, Peru and Venezuela.
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