Last update: Today, 12:15
There are more and more people and Companies active on social networks, with the Netherlands scores above average in the EU. In recent years, a lot more people over 45 to use social networks, as does the Central Bureau of Statistics (CBS) announced today. Meanwhile, about 80% of people aged 12 or over on a social network. Two years ago this was still 65%.
In particular, the exchange of text messaging is popular: seven out of ten do so. Participation in networks, such as Facebook or Twitter, has risen from 54% to 62%. Companies are increasingly using social networks: in 2014 was more than half (53%) of the companies on a social network such as Facebook or LinkedIn. In 2012 this was only 33% of the company’s case. The use of (micro) blogs like Twitter, increased from 21% to 32%.
Dutch businesses of all EU countries are the most active on Twitter. Our country is at 53% among the top in Europe in the use of social networks. Dutch companies score thus far above the EU average of 33%. In The Netherlands, 63% of 16- to 75-year-old internet users in a social network, this exchanging text messages and use of professional networks is not included. That share is slightly higher than the average in the European Union (58%).
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