Why Google is increasingly focused more on iOS – iculture

This week is very much dominated by Google and any announcements they do during Google I / O. Although new products are in the spotlight also falls on something else. One of the biggest developments in this edition of Google’s annual event that they are no longer alone on Android target. All new products and applications are simultaneously on iOS and Android available.

Google is increasingly focusing on Android and iOS

Google announced sharply in recent days some new products. Initially this course interesting for all Android users and Google fans, but also the owners of iOS devices to take advantage of the new developments. The Internet giant focuses namely no longer just on its own operating system, but also wants to grab some of Apple’s users. Obviously, because is iOS the most used after Android and that means a huge market is here

This was evident in a huge development:. Where Google had always released first all Android and only later to other parties thought, all the great products now ready for iOS on the market. This is seen for example, in the announcement of the new message apps, Allo and Duo. These come in the summer for both Android and iOS. The question is whether Apple users FaceTime omit to use Google’s option and therefore whether the company here does have something to gain from it, but the development itself is grand to call.

And google is, even though this is not explicitly stated, in all probability available on both operating systems. Here it goes to the front of the system, home runs itself naturally to a variant of Android and Google’s own cloud. Google wants to completely get an edge on Apple fans, they sure Daydream is also available for iOS. On this operating system is indeed still few options for VR, on Cardboard after. This has so far not been announced, but there is a chance that the support still comes in time.

Apple takes advantage of Google’s products

Apple is becoming a silent partner of Google, especially during the conference, according to the announcements we’ve seen . This development is a result of Sundar Pichai’s – Google CEO – reduced emphasis on siled platforms. He focuses more on machine learning , and there develops experience with going beyond one particular device or ecosystem. A logical choice for Google when looking at its history: the company wanted technologies always bring to the general public, one of the reasons they made Android

Make no mistake, however:. Google’s consistent and open support of iOS in recent years has to worry about maintaining its dominance in search engines and services, then with her love of architecture. Yet it is obvious that there are plenty of business reasons to proceed with simultaneous releases for both operating systems. An advantage for Apple itself, for so their users fewer and fewer reasons to switch to Android. But it is also an advantage for Apple fans and we enjoy it especially

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