From 2021 will Palm Belgian Craft Brewers integral part of Bavaria, was published Tuesday.
The two family businesses expect to find many synergies together by their common background. No purchase price was disclosed.
The Belgian brewery locations Palm & amp; Horn in Steenhuffel and Rodenbach in Roeselare are part of the interest. Palm continues to exist in Belgium and retain its management. The company sells brands include Palm, Rodenbach, Bruges and Cornet.
Special Beers
“Palm has a rich assortment consists of specialty beers. This range complements our brands and therefore fits this cooperation with our strategy of ultimate portfolio player. Palm has an important place in the Dutch market and we see potential for further international growth, “says CEO Jan-Renier Swinkels of Bavaria.
Also Bavaria will take charge access to the Belgian retail and hospitality. Palm may, in turn, benefit from the international network of Bavaria.
6.5 million hectoliters
Bavaria founded in 1719, while in 1686 Palm was founded. The brewers produce annually representing over 6.5 million hectoliters of beer.
The brewer from the Brabant Lieshout is active in over one hundred and twenty countries. 65 percent of production is destined for foreign markets. The company carries include Brands Bavaria, Swinckels and 8.6. In Ethiopia brewing company beer since 2015 under the name Habesha
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