Twitter is testing a feature that people who read tweets without login to be, advertisements impression. In this way, hopes to earn the microblogging network money on non-active users
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According to Twitter to make each month to half a billion people use the service without being logged in. These users will soon get to see promotional tweets and videos to your desktop website and especially on the profile pages of people and detailed pages on which specific tweets are highlighted.
Twitter hopes the new feature to be attractive to advertisers . Which now remain away because they think Twitter, with 320 million monthly active users, does not reach enough people. Competitor Facebook has more than 1.55 million active users per month.
Twitter assumes that ads targeted to non-logged-in users, the company produces an average of about $ 2.5 per user. Logged in users make more than $ 4 to
The new ad is currently being tested with a number of advertisers in the United States, Britain, Japan and Australia
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