Tuesday, August 11, 2015

Why Google changes name – Yahoo! News

One of the best known companies in the world changes its name. Google renamed Alphabet, founder Larry Page made yesterday evening. What will change?

1. Can I still Googling?
To avoid misunderstanding: the name “Google” will continue to exist. The engine continues to be found in the usual place. The company Google, which now fall under numerous other websites and services, it will change. Brands like YouTube, Chrome and Android are as independent companies united under the holding company ‘Alphabet’. Social media is with much surprise at the news.


2. Why is Google doing this?
The company needs “cleaner and more accountable” are, writes Page. Google was very very big, bureaucratic and even a bit slow. The brand has developed over the years all kinds of activities that have nothing to do with each other. All these sectors are now grouped under a single holding company and have its own CEO, so that they may establish their own strategies and respond quickly to new trends. In addition, the company hopes to be less bureaucratic, which increases the success rate of the independent companies.

3. What’s going to change exactly?
All companies are thus under a single holding company. Alphabet will look like this:
– Calico
Develops medications and applications to prolong life.
– Nest
Makes smart home products which are usually connected to the Internet
-. Google Ventures
Seek funding for new businesses
-. Google X
Develops new businesses such as self-driving cars
-. Google Capital
invests in companies engaged in technology over the long term
– Fiber
Captures high-speed internet in American cities
– Google:..

* Android * Google Search
* YouTube * Apps

* Maps *
Ads

4 . Why the name Alphabet Page
There was clear: “We found the name Alphabet fun, because it represents a collection of letters that represent a language, one of the most important innovations since time immemorial.”?

5. What can we expect?
New ideas, new concepts and new businesses. “We have sought from the start to important and meaningful things with the resources we have.” With Page as CEO, and Sergey as president can not go wrong there.

6. What happens when you Google shares?
All shares are converted into shares Alphabet. Please note that on the stock market Google is still called GOOGL

The benefit for shareholders is that it is easy to understand how Google spends its money and what industry is the most successful.. Nice such autonomous car, but what does it cost now to develop

SEE ALSO: Google changes name to Alphabet

RTL Z / Saskia van Huijgevoort

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