“Consumers lose interest in smart watches’ – All About Phones

by Rutger Verstegen , Friday, August 28th, 2015 19:53 | 0 comments

A study conducted by Argus Insights shows us that consumers are losing interest in ‘wearables’.

In a study, it is important who is the investigating company. In this study, the company Argus Insights. Argus is an American research company that produces studies on include the smart watch market. In researching the interest in the so-called ‘wearables’ Argus has looked at the amount of product reviews and social media conversations about these products.

The research shows that consumers in late 2014 had the most interest in ‘wearables’, at the Apple Watch was launched. After the launch of the Apple Watch the interest of consumers faded. Now, consumers appear to be less interested than last year.

Argus Insights proposes the idea that consumers lose interest in smart watches because they look for simpler devices like the Fitbit. The research does show that consumers are increasingly satisfied with their smart watches, especially smart watches of the brands Motorola, LG and Apple are positive. According to research its customers less satisfied fitness trackers like the Fitbit.

The head of Argus Insights, John Feland, said: ” It is clear that Apple Watch, Moto 360 and LG Watch Urbane beloved by consumers than Fitbit and others in this category, they will need more Adding to their products to keep interested consumers and coming back. ” For more information read the source article (English).

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Source: prweb