Dutch continued to spend at least 38 percent of their daily viewing time on old-fashioned linear tv viewing. The rest of the daily serving of viewing time goes to watching tv content that was previously included, to watching online streaming video on sites like YouTube and social media, the online be – or look at tv-programs and through Video-on-Demand (VoD) services.
this is apparent from the most recent Dutch Consumer Video Behaviour-report by Telecompaper.
the Average spend of a Dutch consumer is 287 minutes per day watching video content, or almost five hours. Less and less of this time goes on to the traditional (live or linear) watching tv: 110 minutes (almost two hours.
Los viewed remains linear tv-watching is still the most popular way to watch films, series and programmes to watch, though the share in half a year to 2 percent plunge. Now it is 38 percent.
The increase in the number of households that subscribe to a pluspakket or video service according to the market researcher in the last two quarters was less strong. It is now just slightly more than a quarter.
Netflix
Netflix, the popular Video-on-Demand service, continues to be above average to grow. In Q2 of 2016 had almost 22 percent of the households have subscribed to this sVoD service. In the first quarter of 2016, this is still below 20 percent. In the fourth quarter of 2015 there were a total of 1.3 million Dutch households with a Netflix subscription, as against 1.7 million at the end of the second quarter of 2016. Especially in households with children is Netflix popular.
Smart tv
In more and more households is a smart tv. In the second quarter of 2016 was as a tv with internet access in almost half of the households. As more and more televisions are connected to the internet, more and more households have access to the OTT-video services such as Netflix, Videoland, Pathé at Home and NLziet (of the public and commercial broadcasters).
Tv in the living room is the most popular
The tv in the living room of all the devices on which video content is considered to be by far the most popular, even for the viewing of online content. Video on demand is, after the tv in the living room, mostly on the laptop viewed.
No tv subscription
In the Netherlands has just 3 percent of households, according to the semi-annual report no tv subscription, this percentage has remained relatively stable in recent quarters. This group of households has a more than average subscription to Netflix. Also, Videoland Unlimited, Nlziet and Play of KPN (online linear tv) are more popular among this small group. T-Mobile offers with Knippr a Play similar service. The percentage of households without a tv subscription, but with a Videoland Unlimited subscription was in Q2 2015 is still 6 percent. In the second quarter of this year, that was more than doubled, to over 14 percent. [Radio.NL]
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