BlackBerry: push e-mail to smartphone, Android, and exit – Personal Computer Magazine

BlackBerry will stop producing phones. Although BlackBerry as the name continues to exist, the action taken by the an expected end of an era. How it went so wrong with the once successful company?

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The current leader of BlackBerry has a few days ago, a striking sound. He complains that Canadians are a bit more aid to his company. "If you really think that technology and know-how the next evolution of the economy, is a healthy BlackBerry of great importance", are the words of CEO John Chen. Prophetic words for BlackBerry stops with the development of their own smartphones.

BlackBerry stops with the self-build hardware. Instead, the production will be outsourced to external companies, but probably, the name BlackBerry would still exist.

Was about to come

The decision comes as no big surprise. BlackBerry CEO Chen announced last year to stop developing its own devices as the sale thereof not winstherstel would achieve.

Optimists and ‘CrackBerry’addicts saw another future for the prized smartphones, with their well-designed physical toetsenbordjes. Realists and the great mass of smartphone users saw BlackBerry continues to slide, despite the fact that the current smartphone market owes much to the company.

It was RIM that, for example, for the first time with push notifications in email came. Which were by the server doorgeduwd' to your mobile device. Always check our e-mail, or mail missing, so it was no longer necessary.

Microsoft-billions

That success, however, proved no guarantee for the future. The company was rapidly overtaken by Apple with its ipad, and numerous Android competitors. Later on I also Windows Phone. The former CEO Thorsten Heins was expecting little of Windows Phone, just as his predecessors did not see anything in the touch-screens for the operation of smartphones. The physical keyboard with BlackBerry’s patented design, according to the Canadian pioneer is superior.

too little, Too late

Years after the strong rise of the iPhone and Android smartphones is BlackBerry still with touch devices come up, but that proved to be much too late. In the interim the company is still with a private tablet come. The so-called PlayBook was designed for business use and had a clumsy wide-screen ratio.

The decline of BlackBerry is not only caused by the swirling iPhone, and Android revolution, and its own troubles with devices who are late on release. In the midst of all this turmoil, worked BlackBerry to the future: a new operating system to build for the mobile market. It is not surprising that the exodus of the old platform still accelerated. App developers saw no bread in the small and dwindling platform, and users saw a small app offer. A vicious circle.

In their own fingers cut

This painful transition, reminiscent of the 'reboots' that Microsoft has committed to work with its mobile platform(and). Of Windows Mobile 6 to Windows Phone 7 to Windows Phone 8 and 8.1, and now Windows 10 Mobile. Each of those transitions made it more difficult to upgrade, and caused sometimes problems for apps. Microsoft is in the position in the mobile market has not recovered from those steps.

That does what the situation with Apple, in the time that founder Steve Jobs on the side. Apple was with his antiquated Mac OS (not to be confused with the new macOS Sierra), and worked on an entirely new operating system. Codename: Copland. After years of work that never get off the ground.

No visionary saviour

Apple when the company NeXT, Steve Jobs bought. The operating system of that company is then become the basis of the current OS X (which will macOS is called). Also has several years of work, in which Apple is on the brink of the abyss has balanced. The digital music player iPod, and then the colorful consumentencomputer iMac made Apple’s finances back on came.

BlackBerry, however, has no visionary founders for salvation. The founders are the two co-ceos that have touch-screens ever ‘irrelevant’ called. The later in the house made John Chen is just a cleaner, a top manager who can clean up, but few <em>’feeling’</em> with smartphones. In an embarrassing video showed Chen the first BlackBerry with Android, but it soon became clear that the chief little understood. “He runs on Google…” said actually is enough.

Software-only if rescue?

BlackBerry throws it across the bow of software and leave the hardware to external partners – such as Apple did when it temporarily without Jobs was. When was Mac OS license sold to kloonfabrikanten. That external partners have the then Apple only competitive. Until Steve Jobs came back and the clone has to be truncated. At that time there was still time to recover from mistakes, even big mistakes. The speed of the current mobile market makes this almost impossible.

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