Tuesday, August 2, 2016

Facebook test commercials during live streams – NU.nl

This confirms Facebook opposite AdvertisingAge. Although Facebook already gives more commercials, it would be the first time that there are advertisements are displayed while playing another video

Facebook test the complaints currently before the live streams of the leading video partners. ‘; companies or individuals who are paid by the company to broadcast live video on the social network.

The commercials will appear after the first five minutes of a live stream and will take up to fifteen seconds, according to a source within the advertising industry.

Video is increasingly important for Facebook and the company is trying for some time to find a good shape there also to earn money. Director Mark Zuckerberg had previously know that the pre-show advertising films ( “pre-rolls”) is not an option because it would ruin the viewing experience

By:. NU.nl

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