WhatsApp has adapted Thursday its privacy policy so that businesses can use the messaging service to connect with customers. Phone numbers will be shared with parent company Facebook.
“Organizations need to have permission from the ICO to change their approach, but they need to keep to privacy laws,” said ICO chief Elizabeth Denham to news agency Reuters .
according to WhatsApp users can choose account information to share with Facebook.
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sharing information helps according WhatsApp improve ads on Facebook.
it would also help fight spam accounts because one spammer can be tackled simultaneously on Instagram, Facebook and WhatsApp.
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