Samsung will reportedly battle with Chinese smartphone manufacturers by refurbished to offer flagships.
Samsung
Samsung is back after a few years less. Where Apple and other smartphone manufacturers are struggling with declining growth in the smartphone market are the Samsung Galaxy S7 Edge and the Galaxy Note 7 just a great success. Records are broken, including the value of Samsung’s shares. The reported results for the second quarter were again better than expected.
Danger of China
Good news, but the Korean company wants its margins above 10 keep%. To make that happen will have to take measures so that the Samsung smartphone manufacturer can continue to compete with rapidly growing Chinese brands such as Xiaomi, Huawei and Oppo. Samsung may have smartphones namely not simply make cheaper, because then the margins at risk. Budget models are not the solution, because they are in terms of specs into insignificance compared with the Chinese flag ships.
Refurbished
Therefore, the Korean company has reportedly begun a new program likely will already start next year. The company will probably release include refurbished versions of its own flag vessels. So these are devices that are returned by customers, in order then to be repaired and checked. So the company hopes to fight back against the Chinese manufacturers who share steal pieces. The information comes from a speculative report that was produced this morning. About the discount that you is not yet known will get as consumer
Competitive Advantage
Also, we do not know which flagships it will go, and if we can go buy refurbished models in the Netherlands. Research shows that a used Samsung smartphone on average 51% of its original value yields. A used iPhone brings an average of 69% on the original purchase price. That difference Samsung can provide a competitive advantage.
India
Meanwhile, Apple is trying to get it still managed to be allowed to sell refurbished iPhone in India. Despite the fact that India has one of the largest smartphone markets in the world smartphone manufacturers are struggling to bring their flagships to the man. That’s because the average Indian consumer is relatively poor
In fact, 70% of all smartphones sold in India cost less than $ 150. As a result, mainly cheap Chinese brands such as Xiaomi very popular in the country. For Samsung would therefore be interesting to consider to bring in India refurbished flagships. Samsung refused to comment on the speculation provisional
Source:. Reuters
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