That tells Matt Steinfeld, a spokesman for WhatsApp, to NU.nl. Shortly example, an airline boarding pass can send through the service, or to a bank account holders send a WhatsApp message when there is a suspicious transaction.
Although WhatsApp stresses that no major banner ads will be places within the app, Steinfeld recognizes that this also opens the door for commercial messages about promotions and special offers from companies.
How exactly can companies start using WhatsApp is unclear. What is clear is that the service, which is free for consumers, a way to make money.
It was not allowed to date for companies to use to making the chat app parent company Facebook. Therefore, the privacy policy should be adjusted now. The database WhatsApp is better integrated with those of other Facebook services and user numbers will be shared with the parent company.
According WhatsApp helps sharing that information to improve the ads on Facebook. It also helps according to the company in the fight against spam accounts; so a spammer can simultaneously on Instagram, Facebook and Whatsapp are blocked.
WhatsApp promises that the content of messages and calls sent and held through the service will not be shared with Facebook. The messages are still removed from the WhatsApp servers when they arrived at the receiver, and are still sent encrypted.
Users who do not want their WhatsApp data used by Facebook for personal ads show, can disable sharing account information. explains how to do that on the site of WhatsApp
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