“OnePlus three straight and available without invitation” – GSM Helpdesk Netherlands

In less than three years, the Chinese smartphone maker OnePlus managed to develop into a leading brand in the smartphone market. . Not because OnePlus one of the big boys, but because of its clever marketing, comprehensive smartphones and very competitive price point for its devices

OnePlus 3 (photo: Tenaa)

The last two years has OnePlus in selling already worked its handsets with a ‘invite system. Interested in a smarpthone of OnePlus could subscribe to such an invitation. OnePlus subsequently informed that invitations could be readily purchased a smartphone OnePlus.

Marketing and need

The reason was to use an invite system two- fold. On the one hand OnePlus created this artificial scarcity, which has often been proven an effective marketing tool. By scarcity and the difficulty with which a popular product is available, the product is even more special to get possession. On the other hand OnePlus was its invite system production and procurement of materials matching exactly the question, so that the company would not get stuck with unsaleable stocks.

Solid foundation

According OnePlus was invite system needed last two years to build a stable foundation under the business. OnePlus is in fact still not started three years ago as a start-up. Thanks to the invite system has been able to OnePlus very efficiently and without much overhead total of three smartphones on the market the past two years. Now the foundation is solid enough, will invite the OnePlus system deleted permanently and the upcoming smartphone OnePlus will right from the moment of introduction are freely available. That OnePlus founder Carl Pei announced.

OnePlus 3

The OnePlus 3 will be presented on June 15 and will probably also be ordered from that day . Although the introduction is still required, most details of OnePlus 3 already leaked

Source:. Wired