Wednesday, June 8, 2016

Apple App Store gets subscriptions and advertising – NU.nl

Apple marketing chief Schiller does the new plans versus The Verge explained. The innovations applied from next autumn.

Developers go into the redesigned App Store earn more. Now developers have 30 percent of the revenue from a paid app cede to Apple. Under the new rules apply to 30 percent just in the first year, then will the rate down to 15 percent, for both new and existing apps.

Also, developers will now be able to advertise their apps by Apple in a search term to offer. The advertisement of the highest bidder will be shown to users and tops the search results. For each search term appears more than one advertised app.



Subscriptions

Appmakers will be able to sell subscriptions to their apps. This makes it easier for developers to continue to support and renew their software long.

Until now, developers were often paid apps every few years with a completely new version of their app enough to earn. For PCs subscriptions to apps already more common Microsoft Office and the suite Adobe apps are now no longer once sold only through a subscription that is paid monthly

The subscriptions in the App Store shall soon not alone. for a single app, but are also available for multiple applications from the same developer. So game developers will be able for example to offer a subscription to a particular game series.



Faster approval

Apple apps also promises to approve more quickly well for publication in the App Store. Many developers complain about the unpredictable and sometimes long review times Apple owns after.

Last month, Apple has already shortened the period. For the coming autumn the company promises that 50 percent of apps are approved within 24 hours, and 90 percent of the apps within 48 hours.

It is notable that Apple are redesigned App Store reveals all now. Next Monday launch Apple developer conference WWDC where Apple innovations iOS, OS X and its services will reveal

By:. NU.nl

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