It is also possible to provide all the apps on subscription. That is still restricted to a limited number of categories. Developers could also, for example, sell a subscription to a game the next step.

Another major change in the App Store is selling advertising. So developers can in a search for certain keywords show their app at the top of the list display. According to Schiller, Apple has long doubted how to address’ ‘in a way that first of all our customers satisfied will be.’ He thinks that the solution also ‘fair for developers and indie developers’ is.

App developers have been complaining for some time that it is increasingly difficult to earn enough money on the App Store. That is partly due to the trend towards freemium apps where the app itself is free, but must be paid for extra options. There is no way to make money on an update, other than that update sales as a new app while the further development of an existing app takes a lot of time.

Schiller made the designations public on the eve Apple’s developer conference WWDC. Which will Monday start