Although the phone so only a small part of the revenue of Samsung is in, the damage probably is in the paper walk. The first estimates speak of about 17 billion dollars.
“And we’re still only about the cost of not selling the 19 million produced phones. There are the costs of damaged reputation is not yet,” Stamsnijder. “That is more difficult to calculate.”
An initial estimate of all the costs we get on the 27th of October, then presents Samsung are quarterly.
It took two months before Samsung the phone of the market took. In the first instance, tried the company with another battery to solve the problems, but that didn’t work. According to Wijkman is the fault in design of the battery. “There is just not a good look.”
According to Stamsnijder, Samsung has also let acted. “1 in 1000 devices can catch fire, that is really too much. The company had previously been the phone of the market. Each day that a device sitting on the market longer, half a day is too much.”
The question is how big the impact for the company in the long term. In a response to the NOS let Samsung know not to be afraid of great effects. The company points out that a large number of faithful users. Samsung is convinced that it is.
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