Why sell Apple less and less iPhones? – Devices

Apple has a huge profit booked in the final quarter. Interestingly enough, the decreased sales of the iPhone.

Apple has in the third quarter of this year for the third time in a row, less iPhones sold than a year earlier. Apple sold in the third calendar quarter of 2016 is still 45.5 million iPhones, where last year in the same period 48 million iPhones were. Not a huge decrease, but it is a for Apple worrying trend. The iPhone is good for two-thirds of the revenue of the company from Cupertino.

Below you can read 7 reasons why the iPhone is worse sell:

1. The iPhone is outrageously expensive
if you now iPhone 7 want to buy for the entry level of 32Gb of 769 euros. And that 32BG is actually limited in terms of storage. The 128 GB costs 879 euros. And for the top model rosegold with 256GB, you need almost 1000 euro aftikken. A lot of money for a phone. The iPhone is already years most expensive phone.

2. The elimination of the subsidies by the telecom providers
Providers like Vodafone and KPN are required to get the consumer exactly how much a unit now costs. You think twice, after two years of 30 euros per month extra to pay if you have an iPhone wants to have.

3. Call and mobile internet is cheaper
The rates are becoming more transparent. It used to be a jungle in telecomland. Now the trend is: unlimited calls and unlimited sms and the price difference is determined by the data bundle. For consumers it is much easier to subscriptions with each other to compare. Also here the consumer is much clearer what the iPhone exactly cost. And is there more often a sim-only subscription ended if the unit is still good.

4. The competition is better
Oneplus, Xiaomi, HTC. All brands with cheaper flagship devices that compete with the iPhone. The Samsung Galaxy and the Google Pixel are devices that are very clearly on a number of areas where the iPhone surpass. Also the difference between Android and iOS is getting slower.

5. The smarthone is innovating, hardly more
in the Past layers of the iPhone and Galaxy miles ahead of the competition. Today, the so-called budgettoestellen as the HTC P8 Lite ( 175 euro!) also all specs where the most consumers are very satisfied with it.

6. The iPhone is a bad device on some planes
The iPhone is in terms of design and performance is absolutely top. In other areas, however, it is a very mediocre unit. So is the battery life is always bad, the iPhone is moderately resistant to attack and are almost all sold iPhones are not water resistant. Only the latest iPhone 7 is water resistant. For many people this is reason enough not for an iPhone to choose

7. the iPhone is boring
Whether you’re an iPhone 5 from 2012 or an iPhone 7 in 2016, the devices are very similar. Sometimes you just want something different. The choice on Android is many times larger and you can much more.

Apple has to do with a dangerous trend. The manufacturer will be more likely to innovate and, especially, cheaper devices on the market.