“iPhone sales third quarter in a row dropped’ – It

Since Apple two years ago, the iPhone 6 released, the company has been difficult had new consumers to speak. The relatively few innovative iPhone 7 has no change, because from the quarterly results from Apple show that the sales for the third quarter in a row, declined.

From the announcement shows that Apple last quarter 45.5 million iPhones sold, five percent fewer than a year earlier – then went there are still 48 million iPhones over the counter. Apple seems especially difficult to have that the iPhone 7 little innovation compared to previous devices, so an upgrade is not as high on the list of consumers as normally would have been the case. That other phones are well received, also will not help.

Apple saw sales in the third quarter with a nine-percent decline compared with a year earlier. Last quarter, the 43,1 billion euros, a year earlier 47,2 billion euro. Also, the profit decreased, but remains high. Apple wrote another 8.3 billion euros profit in the books, a decrease of 19 percent compared to the same quarter a year earlier, when it was 10,1 billion euro profit made.

Especially remarkable is a strong drop in sales in China, where Apple almost thirty percent sending it in. That while the market is there, it is important for Apple to get extra growth to pick up in the coming months. Perhaps the decline has to do with the ongoing negative news coverage around the U.s. company in China. Also, the competition in China is bigger than ever, especially in price competition is very hard.

The iPhone was not the only device from Apple that less was sold than a year earlier. Also the iPad was less sold, five percent less, which amounts to about 9.3 million times. Also the Macs sold a lot less well, the Apple computers were 4.9 million times over the counter, where a year ago was 5.7 million copies were sold. However, with the announcement of Thursday, from the sales of the Macs will rise again.

Apple thinks that the next quarter for better grades. A year ago, reported Apple has yet to record revenues during the fourth quarter, and it is believed that, again, high turnover has to be achieved. Apple predicts between the 76 and 78 billion dollars turnover, where in the previous year to 75.9 billion dollars.