This was reported by The Hollywood Reporter.
Some experts expect the Star Wars the record-film Jurassic World , where the opening weekend $ 208 million (196 million euros) was earned, will break.
Horn finds it “a dangerous assumption.” He cites that films just before Christmas in premiere will never yielded big launches.
“You can make a movie that opens in the summer, not like a movie coming out in December. People are busy with their Christmas shopping whether they travel. In addition, the Christmas holidays have not yet started when the film comes out, “he says.
Unknown
Horn finds it difficult to predict what will bring the opening weekend. “We find ourselves with this film in uncharted Moreover, the major part of the campaign for the film has yet to begin..”
Star Wars – The Force Awakens will be on December 18 for the first time in US cinemas to see. Fans can already see the film on December 16 in the Netherlands
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