Tuesday, September 9, 2014

Apple Watch: a brilliant way station for better technology – Volkskrant

By: Peter van Ammelrooy – 09.09.14, 23:45

© Reuters.

With drumroll Apple presented tonight, the long-awaited Apple Watch, and two new iPhones. Technology Editor Peter Ammelrooy was there.

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Call it irony: the device that the watch is made redundant and Swiss watchmakers unemployed, the smartphone has a smarter watch birth. Apple presented Tuesday in Cupertino its first smart watch, which despite all the rumors did not name iWatch. It’s a smart watch, but needs a lot of functions (e-mail, location, internet) are connected to an iPhone.

Apple Watch was baptized held at the Flint Center in Cupertino, where Steve Jobs introduced the first iMac in 1984. The hall with Apple staff, guests and journalists treated the new products with standing applause and booing.

Apple Watch, in versions with smaller and larger screen, three models (standard, sportiefd and luxury) and six types of wristbands, is Apple’s most personal device “, said CEO Tim Cook. The watch can send a representation of the heartbeat of its owner to a friend.

The watch is equipped with sensors that except heartbeat also record movements and comes with software that lets you set goals for daily exercise, or the carrier is now sitting in the office or jakkert through the woods on a mountain bike.

Almost any functionality that Apple demonstrated, is already not exhibited by its competitors. Companies like Samsung, LG and Sony have in most cases been almost a year their smart watches on the market and presented last week at the Berlin IFA electronics fair their second generation.

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  • © Peter van Ammelrooy.

    U2 also performed on yet.

Digital crown
Apple has avoided its first watch one pitfall. It has not taken the user interface of its smartphone and shrunk to squeeze him. On the small screen of the smart watch In a mix of ancient and modern technology Apple uses the trackwheel through menus and lists to scroll and select with the push of what the company called the “digital crown ‘elements. The watch talks with the carrier include using light taps on his wrist.

The touch screen makes other communication, says Apple. Kevin Lynch, the division head for the smart watch, showed it on the basis of an exchange of messages with a colleague. Who sent a question to ask what was for lunch Lynch in mind. Who made the image of a simple fish. That had to read the recipient as ‘sushi’.

Apple and other manufacturers of mobile phones have high expectations of the smart watch. The smartphone is slowly beginning to reach a saturation point: who buys a cell phone, take one with apps and a touchscreen. The increasingly competitive for established brands such as Apple and Samsung, especially with the advent of cheaper Chinese brands such as Huawei.

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Competition
But the smart watch faces competition. A revolutionary gadget like the Google Glass and other “smart” glasses. Why would you want to look like messages, text messages and Whatsapp messages can be projected? On a tiny screen for your eye on your wrist Or a route that you walk? Are mobile phone and smart watch will no overtaken by a gadget the size of a pea that fits in your ear, as can be seen in the feature film Her? The Apple Watch is easily the most beautiful computer watch on the market, but despite all the excitement does seem particularly at an intermediate station to a better technology

The smart watch changes especially where you look at a screen from you. hand to your wrist. A bigger drawback is the small screen: it limits the things you can do on it and see. Not for nothing have sales show an appetite for bigger screens, a question that Apple responds after long hath withheld the boat because it thought should be. A smartphone with one hand operation His new iPhone 6 and iPhone 6 Plus have larger screens, with a diagonal of 4 inches (10 centimeters) to 4.7 and 5.5 inches.

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