Pokemon Go: these parties deserve the scholarship – NU.nl

Among children, and older children, the hype around the new app Pokemon Go already complete. The app in which players using augmented reality – a mix of virtual reality and the real environment – set off in their own environment to capture the fictional creatures, Pokémon (singular and plural), is more often downloaded in the United States than popular dating apps like Tinder and approaches Twitter.

But not only gamers are under the spell of the new craze, investors also want to respond eagerly to the success of the app. Who are the major (future) winners at the fair in the slipstream of the Pokemon Go-success? Finanzen.nl put it in order.

Nintendo

The clearest and most obvious winner was Nintendo, publisher of the Pokémon franchise and indirectly involved in the development of Pokémon Go. The reward on the stock market is a price increase of more than 50 percent since the app was released.

The reason for the strong price rise is that Nintendo times behind in developing games for the smartphone. The success of Pokémon Go gives investors confidence that Nintendo that battle can still.

And according to Han Joon Kim, an analyst at Deutsche Bank, is Pokemon Go indeed just the beginning, writes investment site MarketWatch. Nintendo wants in the fall and in 2017 release a number appgames like Animal Crossing, Fire Emblem and an app of the famous game Zelda.

Google

That the game was developed by Niantic, a subsidiary of Alphabet (the parent company of Google), could also mean good news for the share Alphabet. The game uses the technology of mapmaker Maps and augmented reality techniques from Google.

Google invested like Nintendo and The Pokémon Company in Niantic, an investment that probably by the success of the Pokémon app will prove successful, Jeremy Owens writes MarketWatch.

Google also benefits from the boost given to the already strong Google Maps technology of the game. In addition, Google has invested heavily in the augmented reality techniques used by Pokemon Go. Because the app shows that this technique fairly straightforward to existing devices like the smartphone can be used this space for further success provides.

The videogame ETF

He has only existed since March and represents actually managed assets with less than three million dollars for very little. But investors in Pure Funds Video Game Tech ETF, a tracker fund that makers of video games follows, also quite piggyback on the success of Pokemon Go.

The ETF has sat positions in 36 companies and the largest of them Nintendo, which makes the passive investors in this fund tracker have been able to ride on the success of Pokemon Go. Since the beginning of last week, the ETF by more than 6 percent in value.

finanzen.nl read everything about the stock market impact of Pokemon Go and how the creators of the game to make money with the free app.