YouTube Kids know advertisers better who is at the watching is
For many parents with small children will be a familiar phenomenon: who are child on the tablet what makes movies on YouTube lets look, keep an eye out best to avoid my child does not get to see images that are not intended for children. Even search the word clown does not only funny films of ‘Bassie & amp; Adriaan on. After a little click you will quickly turn to movies with not so funny horror clowns.
To launch such to avoid situations YouTube in the US with Kids a new app you can only see child-friendly images. The videos for preschoolers are divided into four categories – shows, music, learning and discovery – and contain episodes include “Sesame Street,” “Thomas the Tank Engine” or “National Geographic Kids. Can search by text, but also through the voice so that the youngsters find their way. But who dictates dirty words, will get no results. Also comment on the videos is not possible. And parents who fear that their children watch too long to YouTube, can set a timer.
With the app, which Google later plans to roll out in the rest of the world, it is in their own words meet a big question. “Parents ask us for years to build a family friendly version of YouTube,” product manager Shimrit Ben-Yair told the British newspaper The Guardian. Therefore, for example YouTube stopped there a timer. “Children are excellent negotiators. That’s why we want to arm parents with more resources in this ongoing struggle. Because the timer, the app is the bad guy.”
YouTube plans are not just to the parents to please. The statistics show that even young children are increasingly on the video website relaxation. While viewing time on YouTube last year in general rose by 50 percent, which climbed on ‘family entertainment’ by 200 percent. Popular channels such as “Masha and the Bear” or “Disney Car Toys’ In total, more than seen a billion times.
That popularity will open for YouTube, a new advertising market. On the main YouTube advertising is now often the large advertisers, but it is difficult to segment on target audience. YouTube Kids know that advertisers better who is watching. For toy manufacturers and the like is the new app, therefore, a much better advertising channel, YouTube can provide extra income.
Google also announced right away to make another kid-friendly versions of existing applications. Other web manufacturers respond to this trend. Vine, the video service Twitter allows you to create short clips of six seconds, launched earlier this year, even though a child-friendly version.
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