This was reported by the Wall Street Journal Thursday based on anonymous sources familiar with the finances of the site.
The sales would have increased last year by about a third from 3 to 4 billion dollars. That’s about 6 percent of total revenue from Google.
YouTube is visited monthly by over a billion people and is also an increasingly popular platform for advertisers. Google has however faced with high costs for offering videos, and pays in some cases for creating exclusive YouTube videos. Therefore, there are no profits are.
TV
Google would find it particularly problematic that many visitors from Youtube once come to the site view through social media or Youtube videos through players embedded on other sites. The company hopes itself that Youtube in the future a kind of alternative television is where many users regularly go surfing to view different ‘channels’.
One of the solutions that Google sees this problem is to automatically more videos to stream, say two sources on the Wall Street Journal . That feature would be rolled out soon.
In addition, the company would consider using the user information from Google, so ads more precisely to a specific audience can be targeted. Youtube now uses only tracking cookies that track surfing habits, for example, but not from the search history on Google. Possibly the new system this year triggered.
Vessel
Meanwhile, YouTube is trying to prevent his stars move to other platforms, such as the recently launched Vessel. That site provides for a monthly fee of $ 3 access to the latest videos of famous internet stars.
Youtube test recently paid streaming service in the US, with which music videos without ads and to be offline. Music is the most popular category on Youtube. The site was bought by Google in 2006 for $ 1.65 billion (1.45 billion euros)
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