Smartphone manufacturers in the fourth quarter of 2014 more than 18.9 billion euros in totally deserved, but there is only one big winner. According to figures from Strategy Analytics, Apple accounted for a whopping 88.7% of this total, a substantial increase compared with 70.5% in the same quarter a year earlier.
The company from Cupertino generated in the last quarter of 2014 a whopping profit of 16.8 billion thanks to increasing sales of the different iPhone models. Apple was in previous years been a dominant factor in the smartphone market, but its share has never been greater. In one year, the share increased by 18 percent from 2013
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Despite the increased market share of Android slumped overall winning percentage of 29.5 percent in the last quarter of 2013 to 11.3% in the last four months of 2014. Samsung seems to be one of the biggest victims of the smartphone market. The company saw its share in one year away bags and sold in the quarter as many smartphones as Apple, although we should not forget that the supply of the Korean company is considerably higher and the profit margins are much smaller.
BlackBerry and Microsoft have even bigger problems, according to figures from Strategy Analytics, since both companies would have in the last four months of 2014 nothing to deserve the sales of smartphones.
The figures clearly show that Apple’s profit margins are significantly higher. The Android operating system is available on over 80 percent of all smartphones sold, but the percentage is similar in pure profit just completely reversed. Manufacturers of Android smartphones gain per unit sold considerably less than Apple does with its iPhone
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