The so-called Accelerated Mobile Pages Project (AMP) is a new open standard that recharge mobile web pages should be much faster. For publishers, it should be easy to present the articles in the new format.
In order to improve the loading speed are some limitations introduced, including around the display of advertisements. That could still, and publishers can continue to use their own ad networks, ad formats but excluded cause delays.
Wednesday specifications AMP will be made public on Github. A demo is available by going on a smartphone to this link and enter a search
. <- block |! image start ->
Twitter and Linkedin
AMP pages have free use of the Google servers to propagate pages to users. This should allow for a higher charging rate, in particular in articles which should be different from a server on the other side of the world. The use of Google servers is optional; others can make servers articles caching.
Include Twitter, Linkedin, Pinterest and WordPress working with Google to implement the new standard. Therefore, in the future should for instance be possible to articles of new media within the Twitter app loading, without a separate page has to be opened in the browser.
Several large American and European publishers are plan to implement the standard. Among others The New York Times , The Guardian , The Economist , NRC , Frankfurter Allgemeine Zeitung and La Stampa to participate.
Introduction
Google says that it AMP pages will still be possible to add images, videos and interactive elements to use. But due to be achieved by these elements to make use of shared standards require performance improvements.
“The result for the user is that when they click on an article, it almost appears instantly,” said Google director Danny Bernstein. “An average site is now two or five megabytes. By simplifying the technique that can be much less.”
As the technical specifications of the AMP format Wednesday made available, publishers have pages in this to offer format. According to Google, the faster pages will therefore appear already this year “in the wild”.
The Google search engine, Google News and Google Now will go from 2016 to refer to the lighter news articles, says Bernstein. He also says that pages in the new format will not be favored in the search engine.
Recently, presented several tech companies initiatives which facilitate and to make faster on mobile devices news to read. Facebook wants with his “Instant Articles’ project load items within the social network. Preliminary work Instant Articles only American iPhones.
Apple added in iOS nine own news app far, which can be browsed by articles from many different sources. The app is not yet available in the Netherlands.
Both Apple and Facebook promise publishers a share of the revenue from ads shown by the companies, but in the AMP project of Google, publishers continue to sell their own ads.
No comments:
Post a Comment