Why throw Mark Zuckerberg and Erben Wennemars with buckets of ice? – Volkskrant

By: Heleen van Lier – 08/14/14, 16:52

Mark Zuckerberg, Justin Timberlake, Jimmy Fallon and Erben Wennemars all have a bucket of ice thrown back upon themselves. They participate with the latest Facebook Hype, in favor of the muscle disease ALS.

The idea is simple: throw a bucket of ice over yourself and nominate others to do so. Do they do this within 24 hours, then they should money to the ALS Foundation donate in the USA. What started as a funny action among Facebook users has become a hype that even during the popular The Tonight Show Fallon was performed.

The foundation has already raised $ 5.7 million since the beginning of the action on 29 July. In the same period last year, the organization took “only” 1.2 million dollars (890 thousand euros). Most importantly, let the ALS Foundation in a statement, the increased public awareness about the disease. “The visibility that this disease gets through this challenge is truly invaluable. People who had never heard of ALS is now committed to the fight against this disease. ”

Donations
Amyotrophic Lateral Sclerosis (ALS) is a fatal neurological disease in which the nervous system is affected. Netherlands currently has around 1,500 patients. Die every year there are 500 Because the disease is relatively rare, the research budgets of the pharmaceutical industry and government tier and scientific research funded largely by donations.

The hype might not appear at its end. If the nominees respond to the request, there may be many big names are added to the list. Ijsemmergooiers of Zuckerberg nominated Bill Gates, Facebook topvrouw Sheryl Sandberg and Netflix boss Reed Hastings. And nominated in the Netherlands Beau van Erven Thorns and Renate Verbaan the SBS6 program Shownieuws today Prime Minister Mark Rutte, Gerard Joling and Georgina Verbaan. Wennemars nominated Sven Kramer, Koen Verweij and Arjen Robben. They all have a day to respond.

Here is a selection of the videos:

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