– 08/16/14, 01:49 – Source: The Atlantic
© think stock. Photo for illustration.
Ethan Zuckerman, the programmer of the massively hated form of online advertising, has yesterday publicly apologized for his invention. The pop-up saw twenty years ago the light and Zuckerman realizes that had it. Frustrating consequences He says he did not know what would happen. Using the code
Fortunately sure pop-ups nowadays fewer problems, thanks to special software that they can block.
It was once different. In an article in the American magazine The Atlantic Ethan Zuckerman explains how he as a programmer Tripod.com part of a team that the personal web pages of users analyzed so that advertising could better achieve their goals. Audience
“We are then managed one of the most hated forms of advertising to create: the pop-up” he writes. “I wrote the code to open a separate window and an advertisement to provide.”
The reason: sex
“We came up with the idea that a well-known car company panicked when she had bought a banner on a web page where anal sex was welcomed. [Pop-up] was a way to link to a page without advertising directly appeared on the page, as some advertisers were concerned that it would create between the brand and the content of the page. “
Zuckerman, who now heads the Center for Civic Media at the Massachusetts Institute of Technology (MIT) said he could not foresee what the consequences would be irritating his invention.
“I’m sorry. Our intentions were good, “he adds.
<- TODO: when all the sites are on common / template system that anchor may take away + change in edt_htmltemplate.js to reageerTag ->
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