Wednesday, January 11, 2017

Instagram adds ads to Stories-feature – NU.nl

The Stories feature of Instagram was in August 2016, added to the service, and is largely copied from the Stories feature of Snapchat. In addition, users share a story with pictures and short videos after 24 hours expired.

as of today, Instagram ads in the form of both pictures and videos to show between the photos and videos in Stories of users, reports the company. Photo ads can be a maximum of five seconds remain, videos, fifteen seconds.

Users can view the ads with a press on the screen to skip, just like that with pictures and videos of others. Would Instagram this later want to adjust, for example, by linking to the advertiser. In the first instance, there are thirty advertisers that advertisements in Stories show, including Nike, Netflix and Airbnb.

Instagram is already showing longer ads on the timeline with pictures of people that users follow. At the beginning of October 2016, reported Instagram that every day 100 million active Stories-users.

By: NU.nl

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