The popularity of the extra (OTT) services on top of the standard linear tv offering takes a number of years. TV providers already offer at an additional fee, packages with more channels, OTT providers like Netflix are no longer away to think. In addition to packages with multiple channels, there are premium television channels around a theme (movies, sports) that are extra at an operator. All this kind of services often have a free trial period, after which it is hoped that users move up to the paid subscription. Netflix still has the best flow, according to research from
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