That tells Jony Ive, chief designer at Apple, at a conference of Vanity Fair.
“There were thousands of reasons why, and several times when we touch had almost given up,” says Ive on the development of the first iPhone.
Earlier it was by a former Apple engineer already reported that the first smartphone from Apple during the presentation in 2007 was barely usable and that there Three models were needed to conceal it. publicly
Ive goes into the conversation not the reason to give up. touch After the release of the iPhone in 2007, Apple distinguished itself with its touchscreen from Nokia and Blackberry, then leaders in the smartphone market.
At the meeting of Vanity Fair Ive also asked for Xiaomi, a Chinese smartphone manufacturer that sometimes called the Apple of China and the appearance of iPhones sometimes copying.
“I do not see it as flattery, I see it as theft and it’s lazy,” responds Ive certainly. “If you do something for the first time and you do not know if it will work is the last thing I think ‘oh, that’s flattering.” All those weekends I could be with my family at home. It’s theft and it’s lazy. ”
The chief designer of Apple also unravels that he works in his design with around sixteen to seventeen people. Employees are three to four times a week to discuss ideas.
About the iPhone 6, with a larger screen, Ive said that Apple years ago prototypes with a larger screen has been made, but who were always too bulky and did not meet the standards of Apple.
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