Apple sold in the fourth quarter 78,3 million iPhones. This is a new sales record for the company. Thanks to the record sales of the iPhone, the company has its best quarter ever behind the back. This is evident from the financial results that the company yesterday made known.
Apple sold a total of 78,3 million iPhones in the months of October, november and december. The number is compared to the fourth quarter in 2015 with 5 percent, reports the company. "We are very happy to announce that we record the highest quarterly revenue ever allowed to break. We sold more iPhones than ever before," said Tim Cook, Apple’s CEO.
Sales
Thanks to the high number of copies sold, revenue from Apple 78,3 billion dollars. This was 3 percent higher than in the fourth quarter of 2015. The profit amounted to 17.9 billion dollars. The year before it was 18.4 billion dollars. The profit is lower due to higher selling expenses and more investment in research and innovation.
On the main market for Apple, China, revenues decreased back again, just as in the previous quarter. The company has had in China in the fourth quarter with a turnover of 16.2 billion dollars. That year it was still 18.4 billion. This is a decrease of 12 percent. In Europe, the growth in sales last quarter, with 3 percent, in the United States with 9 percent and Japan with 20 percent.
Other services
Apple has the growth rate not only due to the popularity of the iPhone, but also to services such as iCloud, Apple’s Music and App Store. The company reached a total turnover of 7.2 billion dollars. That is with 18 percent, increasing compared to the year before. Apple expects the sales of these in the coming years doubles.
Sale Apple iPad
With the iPad, it goes less well. Sales decreased by 19 percent. Apple sold last quarter 13 million tablets. That was the year before still 16.1 million copies. However, there was a record number of Apple Watches sold, but the exact number is not known.
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